Google Ads works for a small business when the targeting is tight, the landing page matches the search, and someone is actively cutting waste every week. OnSquared does all three, and reports on cost per lead — not clicks.
What's included
Account build or audit
Keywords, structure, negatives, conversion tracking.
Landing pages that convert
We build or fix the page the ad points to.
Weekly optimisation
Search terms, bids, budgets, ad copy tests.
Conversion tracking
Calls, forms and WhatsApp tracked properly.
Clear reporting
Spend, leads, cost per lead, return on ad spend.
Works with Meta Ads
Run both from one plan if it fits.
What you pay
Our management fee is separate from ad spend. Ad spend goes straight to Google on your own card — we never mark it up. Management from £375/mo as part of a growth plan, or quoted standalone.
Pricing
With a website
Ads only
Ads + landing page
Related work & reading
FAQ
How much should I spend on Google Ads?
For most local small businesses, £300 to £1,500 a month in ad spend is a sensible starting range, plus our management fee. We'll recommend a figure based on your market.
Is the ad spend included in your fee?
No. Ad spend goes directly to Google on your card, with no markup. Our fee covers building and running the campaigns.
How quickly do ads produce leads?
Usually within the first week or two, then it improves as we cut waste and test.
Do I need a special landing page?
It helps a lot. We can build or improve the page your ads point to.