A PPC agency builds and manages your pay-per-click advertising — mainly Google Ads. OnSquared does this for UK small businesses as part of our £375/month Growth and £499/month Pro plans, plus ad spend, managing every account to a cost-per-lead target, cutting waste weekly, and reporting in plain English. No long contract.
What's included
Account build or audit
Keyword research, campaign structure, negative keywords and conversion tracking done properly from the start.
Landing pages that convert
We build or fix the page your ads point to — the single biggest lever on cost per lead. Web design →
Weekly optimisation
Search terms, bids, budgets and ad copy reviewed every week. Wasted spend cut, winners scaled.
Conversion tracking
Calls, forms and WhatsApp messages tracked, so reporting is on real leads.
Clear reporting
Spend, clicks, leads, cost per lead and return on ad spend — every month, in plain English.
Works with Meta Ads
Run Google and Meta together from one plan when it fits.
PPC agency vs Google Ads management
They overlap. If you just need a Google Ads account built and run, that's our Google Ads management service. "PPC agency" covers that plus the wider paid-search picture — Microsoft Ads, shopping campaigns, landing pages, tracking, and how paid search works alongside SEO and social. Same team either way.
What you pay
A flat monthly fee — not a percentage of your spend, so our incentives match yours. Ad management is part of our Growth (£375/mo) and Pro (£499/mo) plans, which also cover SEO and website care. Ad spend goes straight to Google on your card with no markup. Full detail on the pricing page.
Growth plan
Pro plan
+ a new website
Related services & reading
FAQ
What is a PPC agency?
A PPC (pay-per-click) agency builds and manages paid search advertising — mostly Google Ads, sometimes Microsoft Ads and shopping campaigns. You pay each time someone clicks your ad. A good PPC agency manages the account to a cost-per-lead target and cuts wasted spend every week.
How much does PPC management cost in the UK?
PPC management fees are usually a flat monthly fee or a percentage of ad spend. OnSquared includes ad management in its £375/month Growth plan and £499/month Pro plan (both also cover SEO and website care). The ad spend itself is separate and is paid by you directly to Google, with no markup from us.
How much should I spend on Google Ads?
For most local small businesses, £300 to £1,500 a month in ad spend is a sensible starting range, on top of the management fee. We recommend a figure based on your market, your average customer value and how many enquiries you can handle.
Is the ad spend included in your fee?
No. Ad spend goes directly to Google on your own card, with no markup. Our fee covers building, running and reporting on the campaigns.
How quickly does PPC produce leads?
Usually within the first week or two, because you're paying to appear in front of people who are already searching. Performance then improves over the first month as we add negative keywords, cut waste and test ad copy and landing pages.
What is the difference between a PPC agency and Google Ads management?
They overlap. "Google Ads management" is the specific job of running a Google Ads account. A "PPC agency" covers that plus other paid-search channels like Microsoft Ads and shopping, and usually the wider strategy — landing pages, tracking and how paid search fits with SEO and social. OnSquared does both.
Do you need a landing page for PPC?
It makes a big difference. Sending paid traffic to a focused landing page rather than a general homepage can double or triple your conversion rate. We can build or improve that page as part of the work.