A Meta ads agency runs your paid advertising on Facebook and Instagram — targeting, creative, tracking and week-to-week optimisation. OnSquared does this for UK small businesses as part of our £375/month Growth and £499/month Pro plans, plus ad spend, with reporting focused on leads and cost per lead, and no long contract.
What's included
Account & tracking setup
Meta Pixel, Conversions API and events set up properly, so the algorithm optimises toward real leads.
Audience strategy
Cold, warm and retargeting audiences mapped out — interest, lookalike and custom audiences tested against each other.
Ad creative
Scroll-stopping static and short-video ads, written and built in-house. Motion graphics where it helps.
Landing pages
We build or improve the page your ads point to so the clicks actually convert.
Weekly optimisation
Budgets, audiences, placements and creative reviewed every week. Losers cut, winners scaled.
Clear reporting
A monthly report in plain English — spend, leads, cost per lead, and what we're changing next.
Meta ads or Google Ads?
They do different jobs. Google Ads catches people who are already searching for what you sell — high intent, ready to act. Meta ads reach people based on who they are and what they like, before they've started looking, which is how you build demand and stay front of mind. Most small businesses get the best results running both, and we can manage them together on one plan.
What you pay
Meta ad management is part of our Growth (£375/mo) and Pro (£499/mo) plans, which also cover SEO and website care. Ad spend is separate — it goes straight to Meta on your own card, and we never mark it up. Full detail on the pricing page.
Growth plan
Pro plan
+ a new website
Related services & reading
FAQ
What is a Meta ads agency?
A Meta ads agency plans and runs paid advertising on Facebook and Instagram — the two platforms owned by Meta. That covers audience targeting, ad creative, campaign structure, conversion tracking and ongoing optimisation. OnSquared does this for UK small businesses as a monthly service.
How much does Meta ads management cost?
OnSquared includes Meta ad management in its £375/month Growth plan and £499/month Pro plan (both also cover SEO and website care). The ad spend — what Meta charges to actually show your ads — is paid by you directly to Meta on your own card, with no markup.
How much should a small business spend on Facebook and Instagram ads?
For most local small businesses, £300 to £1,500 a month in ad spend is a sensible starting range on top of the management fee. We recommend a figure based on your market, your margins and how many leads you can handle.
Do you make the ad creative?
Yes. We write the ad copy and build static and short-video creative that stops the scroll. If you have brand assets or product photography we use them; if not, we can produce motion graphics in-house.
How quickly do Meta ads produce results?
Usually within the first week or two you'll see leads coming in, then performance improves over the first month or two as we test audiences and creative and cut what isn't working.
What is the difference between Meta ads and Google Ads?
Google Ads reaches people actively searching for what you sell — high intent, ready to buy. Meta ads (Facebook and Instagram) reach people based on who they are and what they're interested in, before they've started looking. Most small businesses do best running both. We can manage them together.
Do I need a landing page for Meta ads?
It helps a lot. Ads that point at a focused landing page convert far better than ads pointing at a homepage. We can build or improve the page your ads point to as part of the work.