A digital marketing agency plans and runs the online side of your marketing: the website, search rankings, paid ads and the tracking that shows what's working. OnSquared does all of it for small businesses — one team, fixed pricing (builds from £595, monthly SEO & ad plans from £149), and reporting that focuses on enquiries, not vanity metrics.
What a full-service digital marketing agency actually does
Most small businesses don't need five different suppliers. They need one team that owns the result: more of the right people finding the business, and more of them getting in touch. That splits into four jobs, and they only work well when the same team does all of them.
The website
A fast, custom site that turns visitors into enquiries. Everything else sends traffic here, so this comes first. Small business web design →
SEO
Technical, on-page and local SEO so you show up when people search — month after month, without paying per click. SEO for small business →
Google Ads
Paid search for people actively looking to buy right now. Tightly targeted, cut weekly, reported on cost per lead. PPC & Google Ads →
Meta Ads
Facebook and Instagram ads to build demand and stay in front of people before they're ready. Meta & paid social →
Tracking & reporting
Calls, forms and messages tracked properly, with a plain-English monthly report — spend, leads, cost per lead.
Why a small agency beats a big one for a small business
Big agencies put small accounts at the bottom of the pile — junior staff, slow replies, monthly reports full of impressions and reach that don't pay any bills. OnSquared is deliberately small. The person you speak to is the person doing the work. You get quick replies, honest advice about what's worth spending on, and reporting tied to real enquiries. Founded and run by Eshmeet Singh.
Pricing
Fixed and simple. Take one service or the lot. Full detail on the pricing page.
Starter
Growth
Pro
Industries we work with
We build for any UK small business. Some sectors get their own page because they ask the same questions and face the same rules: law firms, accountants, dental practices and beauty & aesthetic clinics. See all sectors on the services & industries page.
Where we work
OnSquared is a London-based digital marketing agency. We work with clients across the whole UK — and internationally — remotely, with the option to meet in person in London and the South East, including Harrow and North West London where we're based.
Related reading
FAQ
What is a digital marketing agency?
A digital marketing agency plans and runs the online side of a business's marketing — its website, search rankings (SEO), paid ads (Google Ads and Meta Ads), and the tracking that shows what's working. A full-service agency does all of it under one roof, so the pieces work together instead of being split across separate suppliers.
What does a digital marketing agency do for a small business?
For a small business, a good agency builds or improves the website so it converts visitors into enquiries, then drives qualified traffic to it with SEO and paid ads. OnSquared also sets up conversion tracking so you can see cost per lead, and sends a plain-English monthly report.
How much do digital marketing agencies charge in the UK?
UK small-business digital marketing typically runs £500–£3,000 a month depending on scope, plus ad spend. OnSquared is fixed-price: a website build from £595 one-off, monthly SEO and ad-management plans at £149, £375 or £499 (Starter is care + SEO; Growth and Pro add ad management). No setup fees on the monthly plans and no long lock-in.
How do I choose the right digital marketing agency?
Look for clear fixed pricing, real examples in your sector, a named person who does the work, honest reporting on leads rather than vanity metrics, and no long contract. Ask who will actually run your account, and ask to speak to a current client. Our full checklist is in the resources section.
Are digital marketing agencies worth it for a small business?
They're worth it when the agency is small enough to care, transparent about cost per lead, and focused on enquiries rather than reach. A £375/month plan that brings two extra customers a month pays for itself many times over. If an agency can't tie its work to leads, it isn't worth it.
What services does a full-service digital marketing agency offer?
Website design and development, search engine optimisation (technical, on-page and local SEO), Google Ads and Meta Ads management, conversion tracking and analytics, and often content and motion graphics. OnSquared offers all of these and you can take them separately or as one plan.
Do you work with small businesses outside London?
Yes. OnSquared is London-based but works with small businesses across the whole UK and with international clients, entirely remotely where needed. London and the South East also get the option to meet in person.