A redesign goes wrong when URLs change without redirects, content is cut, and speed drops. OnSquared audits what's working first, keeps it, and improves the rest — so the new site converts better without a traffic dip.
What's included
Audit first
What ranks, what converts, what to keep.
Protect rankings
URL mapping, 301 redirects, metadata carried over.
Preserve analytics
GA4, Search Console, goals migrated cleanly.
Rebuild for conversion
Clearer structure, faster pages, stronger calls to action.
Launch safely
Staging, checks, monitoring for the first weeks.
Care plan
Keep it fast and current afterwards.
Signs you need a redesign
Slow on mobile; hard to update; doesn't reflect the business any more; enquiries have dropped; it isn't ranking; it wasn't built for the services you now sell.
Pricing
Growth
Premium
Migration
Related work & reading
FAQ
Will a redesign hurt my Google rankings?
Not if it's done properly. We map every URL, set 301 redirects, carry over metadata and monitor Search Console after launch. Most sites hold or improve.
How much does a website redesign cost?
From £995 one-off plus £79/mo for up to 10 pages; £1,995 for larger sites with an SEO and content review.
Can you keep our current content?
Yes — we keep what works and rewrite only what needs it.
How long does a redesign take?
Usually 2 to 4 weeks depending on size.